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Data is both a dependency and by-product of everything we do – from events in daily life like checkout-less shopping to solving the major problems of the world like a vaccine for Covid-19.
The only question for businesses is whether we are collecting the data and using it for strategic advantage.
Ken Grohe, President and Chief Revenue Officer for Weka, shares his views on the cost of the misuse of data and how businesses can create the foundation for competitive advantage.